Backstage at the Richard Chai Fashion Show for Men’s Fashion Week in New York. Photo by Aveda Corporation

February 1st marks the beginning of New York Fashion Week: Men, so expect to see some male models wondering around town to and from all the exciting events.

The men’s wear company Public School is hosting an event at the Whitney Museum on February 1st at 5pm. The first 50 people in attendance will be given a specialty wristband.

At a more downtown location the men’s fashion designer John Varvatos is asking the question “Rock is Dead?” above his storefront at the former location of CBGB, 315 Bowery. We were made to believe that the bran will be doing some kind of an “installation” of its most recent collection, however, the event is strictly by invitation only.