Rent hikes were the most likely cause of the demise of two Bowery business back in January 2015. Bowery Coffee and antique shop B4 It Was Cool,Since closed because, as one employee said, “it was no longer economically feasible” to stay in business. Since then the spaces have been empty, but action has been noticed recently at 87 East Houston, the former home of Bowery Coffee.
VK Nagrani, a combination luxury men’s boutique and bar, known as a “lodge,” is taking up the challenge of the $18,000 per month rent. Contractors have been dragging in bar stools and vintage furniture to fill the two-story space and create just the right ‘lodginess’ for the brand.
The Wall Street Journal has described the VK Nagrani Lodge as a “speakeasy retail store where, before arriving, customers are asked what they like to drink and what they like to listen to.”
The brand used to operate out of a gallery on the Upper East Side, but shut down in anticipation of its opening in the Bowery, scheduled for June 1st.
Vivek Nagrani explained the store’s philosophy in an email:
We are creating an experiential men’s boutique featuring luxury men’s clothing, custom clothing, bespoke jeans, handmade shoes and organic men’s grooming products (hangover recovery kits, post flight rejuvenation kits). Everything is made by artisan workshops in Italy, Peru and here in New York. The space is more theatre than traditional retail. The focus is taking the gent through time to an era when luxury was reserved for those who took the effort to discover it.